Advertising Agencies

Voice-enabled local search is emerging as an important advertising medium. When a consumer is using their phone to look for a given type of business, they are ready to buy.

Businesses that appear early in the list of results, with tagline ads and premium content, have a high probability of being selected. Advertisers will respond to the value delivered by presentation of their advertising content and calls connected from highly-qualified customer prospects.

Call Genie's Advertising Agency Solutions include preparation or editing of voice ads, distribution to a broad range of outlets, and provision of detailed usage records for advertiser billing and reporting. Just send the ads, we will do the rest!

Audio Ad Creation Service

High-quality professionally edited and recorded voice ads make all the difference in ensuring maximum uptake - including simple advertiser names, taglines, banners and premium content.

Call Genie provides professional audio ad editing and recording facilities in our state-of-the-art Calgary studio, with a variety of voice talents to truly differentiate each advertiser's offering.

For larger advertisers who want to present their own branded voice content, Call Genie provides advice and assistance in ensuring that the right message is delivered in the most effective possible way in the new voice medium. CallGenie undertakes to edit and balance the audio content to ensure that it meets our high quality standards for all content delivered through the EVD™ product.

Distribution Service

Call Genie is fast becoming the dominant provider of voice-enabled local search services to wireline and wireless carriers, Free DA services and other voice portals. All these outlets are keen to maximize revenue through deep advertising content.

Call Genie will make all arrangements for distributing advertising content to these outlets, measuring ad performance and delivering consolidated results for use in advertiser billing.

Pricing Plans

The new voice search medium is ideally suited to pay-for-performance pricing arrangements. Advertisers pay only when callers hear their advertising content, receive SMS results or connect through.  A range of pricing plans may be offered, including:

• Straightforward pay-per-impression / pay-per-call plans

• Throttled plans, where the advertiser limits the number of calls they want to in a given hour, time of day or day of week

• Capped plans, where the advertiser pays for a given number or calls or impressions each month, with a rebate if this target is not met

• Subscription plans, where the advertiser pays a set monthly fee for a given combination of features such as priority placement, tagline ad, premium content, campaign ad etc.

Call Genie experts will work with the Ad Agency to help choose the plans that will appeal best to advertisers.

Real-Time Results

To support throttled and capped plans, and bid-based placement arrangements, Call Genie's EVD™ product includes the ability to report activity on advertisements as it happens, and to retrieve the current ad priority for each search request, through real-time APIs.

This lets the Ad Agency blend EVD™-based voice ads and other media such as the Internet in a single pay-for-performance plan. The advertiser does not have to be concerned about the medium - they just pay for results.

Summary

Voice-enabled EVD™ category search provides a valuable and fast-growing new medium through which agencies can distribute advertising content. Call Genie's Ad Agency Solutions look after all aspects of audio ad creation and distribution, with real-time reporting and ad prioritization interfaces.

Just send content. We will do the rest!