Media Centre

CALL GENIE ENTERS THREE-YEAR AGREEMENT WITH NBC UNIVERSAL DOMESTIC TV DISTRIBUTION AND ENDEMOL USA TO DEVELOP, MANAGE DOMESTIC TV DISTRIBUTION AND ENDEMOL USA TO DEVELOP, MANAGE AND PROMOTE “DEAL MANIA™”

September 28, 2009

CONSUMER-ORIENTED LOCAL SEARCH SWEEPSTAKES PLATFORM DESIGNED
FOR EPISODES OF HIT GAME SHOW “DEAL OR NO DEAL”
CALL GENIE DELIVERS FIRST PLATFORM THAT COMBINES SWEEPSTAKES, SEARCH AND
CONSUMER DISCOUNTS TO ANY VIEWER WHO WANTS TO PLAY

Toronto, Ontario - September 28, 2009 - Call Genie Inc. (TSX: GNE) today announced
that it has entered into a three-year agreement with Endemol USA Inc. (“Endemol”) and
NBC Universal Domestic Television Distribution (“NBC”) for a consumer-oriented local
search sweepstakes platform for the hit syndicated game show “Deal or No Deal.”

Call Genie will develop, manage and promote “Deal Mania™,” a consumer-oriented
sweepstakes contest in the syndicated episodes of “Deal or No Deal” and will apply its
technology components to leverage the brand and campaign across a multi-platform
strategy.

“Deal or No Deal” was the #1 new daily syndicated series in the U.S. in its first season
(2008/09), averaging more than 2.4 million viewers each day, according to Nielsen Media
Research.

“This is a very exciting initiative for Call Genie,” according to Michael Durance, CEO of Call
Genie Inc. “Last year we decided to pursue ‘digital interactive media’ verticals. We have
now pulled together all of the technologies and relationships necessary to provide an
effective platform to marry ready-to-spend consumers with merchants in a triple screen
environment.”

“These mobile applications and speech recognition software coupled with Call Genie’s
advertiser relationships will help us to tap into the rapidly expanding mobile local search
market,” says Joerg Bachmaier, SVP of Digital Media and Business Development for
Endemol USA.

“We are excited to offer viewers of “Deal or No Deal” the opportunity to win cash and or
prizes on a daily basis and also give them an enhanced local experience through Call
Genie’s unique digital platform,” says Barry Wallach, President, NBC Universal Domestic
Television Distribution.

Call Genie’s platform combines common communication access channels into one
centralized search and CRM platform in order to maintain consistency, relevancy and
freshness for an optimal consumer experience. It is anticipated that the delivered
advertising will be value based, as it will deliver what consumers want when they ask for it.
The power of broadcast reach, trusted brands and interactive digital channel management
applied to mobile search will create an easy to find and reach service for consumers
looking for local deals.

Call Genie, Endemol and NBC have agreed to a revenue sharing arrangement in which
Call Genie will retain a significant percent of gross advertising revenues. Such revenues
will be generated from advertisement-embedded messages that will be pushed and pulled
through DOND and local affiliates. It is expected that up to 80 million such messages will
be seen by DOND viewers and consumers on a monthly basis.

USER EXPERIENCE

Specifically, Call Genie will offer viewers (consumers) three opportunities to participate
interactively in the DEAL MANIA™ platform, all at no cost to the consumer.

First, DOND viewers can play the DEAL MANIA™ sweepstakes by calling an “800”
number, going online for a chance to win a daily prize or cash valued at approximately
$1,000 USD. All participants in the game receive a coupon with acknowledgement of their
entry and are given an opportunity to register for future offers. All data is captured for
future promotions and “push” marketing.

Secondly, DOND viewers can access DEAL MANIA™ Search to look for local or national
deals, as well as merchant information. Call Genie, through its Ad Network, will access
appropriate yellow pages publishers and other advertisers to return relevant and timely
location specific listings, offerings and coupons.

The third component is DEAL MANIA™ Pass. Registered participants will be sent coupons
to their mobile phones or via the web that can be used to present to participating retail
merchants in store. DEAL MANIA™ Pass will require a registration process in which
consumers can specifically request the coupon categories that they would like to be sent.
Targeted coupon and SMS offers and alerts can then be utilized by advertisers. Each
opportunity to communicate with the viewer or consumer creates an advertising
opportunity.

Certain statements in this News Release constitute forward-looking statements, including statements concerning the estimated number of advertisement-embedded messages that may be pushed and pulled through "Deal or No Deal" and local affiliates on a monthly basis. Readers should refer to the cautionary statement respecting forward-looking information that appears at the end of this News Release.

About Call Genie Inc.
Call Genie is a leading global provider of local mobile search and advertising solutions that
connect ready to transact consumers directly with local merchants for local directory
businesses, directory assistance services and local media publishers. Call Genie solutions
offer an exceptional experience for both advertisers and consumers and are deployed in
11 countries around the world. Call Genie has been awarded the Excellence in Integrated
Ad Management award by the Pelorus Group, has won the Yellow Page Association
Industry Excellence Award for Marketing Innovation, the Whitaker Innovation Award, and
the 118 Tracker Award for both Technology Innovation in the UK and most recently,
Outstanding Contribution to the Industry. http://www.callgenie.com/.

About Endemol USA
Endemol USA is a leading producer of television programming specializing in unscripted
and scripted genres for network and cable television. The company produces the hit
shows “Wipeout,” “Extreme Makeover: Home Edition,” “Deal or No Deal,” and “Big
Brother.” Endemol USA is a division of the Endemol Group, a leading international content
developer, producer and distributor of television and online programming. The company,
headquartered in the Netherlands and the UK, has subsidiaries and joint ventures in 26
countries, including the major European markets, the U.S., South Africa, Argentina, Brazil,
Mexico and Australia. Endemol is owned by a consortium consisting of Goldman Sachs
Capital Partners, Mediaset Group and Cyrte Group. For more information, please visit
http://www.endemolusa.tv/. Endemol is a privately held company.

About NBC Universal Domestic Television Distribution
The NBC Universal Domestic Television Distribution division is responsible for the
distribution of NBC Universal product to all forms of television within the U.S. and Canada.
This includes distribution of current and library film and television product, including
formats and non-scripted programming, in the pay, free, and basic markets, as well as the
domestic syndication of first-run syndicated TV programs and theatrical and TV movie
packages.
Current and upcoming first-run strip syndicated programming at NBC Universal Domestic
Television Distribution includes Deal or No Deal, Access Hollywood, The Jerry Springer
Show, The Martha Stewart Show, Maury and The Steve Wilkos Show. Current first-run
weekly syndicated programming includes The Chris Matthews Show, The Wall Street
Journal Report with Maria Bartiromo and the off-network distribution of 30 Rock, Heroes,
The Office, House, Monk, Law & Order, Law & Order: Criminal Intent, Law & Order:
Special Victims Unit and much more.

For More Information
Alex Blodgett, Investor Relations
Tel: +1 403 410 6875
mail: alex.blodgett@callgenie.com
Forward-looking statements are often, but not always, identified by the use of words such as "seek", anticipate", "plan", "continue", "estimate", "expect", "may", "will", "intend", "could", "might", "should", "believe" and similar expressions. Forward-looking statements are based upon the opinions and estimates of management as of the effective date of such statements and, in some cases, information provided or disseminated by third parties. Although Call Genie believes that the expectations reflected in such forward looking  statements are based upon reasonable assumptions and such third party information is reliable, it can give no assurance that such expectations will prove to have been correct. Forward-looking statements are subject to certain risks and uncertainties (known and unknown) that could cause actual results or outcomes to differ materially from those anticipated or implied by the forward-looking statements. Those factors include, but are not limited to, such things as the Corporation's current stage of development, its reliance upon third parties and third party technology, its reliance upon key employees, its limited financial resources and the availability of financing to fund future operating and other needs, the ability of the Corporation to meet deadlines and perform other contractual obligations, user acceptance of the voice search technology, the Corporation's ability to continually improve the user experience associated with its voice search technology, the emergence of competitive technologies, and the continued ability of counterparties to discharge contractual obligations agreed to with the Corporation and its affiliates. Accordingly, readers should not place undue reliance upon the forward-looking statements contained in this News Release, and such forward-looking statements should not be interpreted or regarded as guarantees of future outcomes. Forward-looking information concerning the estimated number of advertisement-embedded messages that may be pushed and pulled through "Deal or No Deal" and local affiliates on a monthly basis is based on information received on audience size and industry experience related to similar programs in the past. Except to the extent required under applicable securities laws, Call Genie does not undertake any obligation to publicly revise any forward-looking statements set out in this News Release to reflect subsequent events or circumstances. Call Genie’s forward-looking statements are qualified in their entirety by this cautionary statement. Certain risk factors to which Call Genie is exposed in the conduct of its business (and which may affect the expectations or outcomes reflected in the forward-looking statements contained in this News Release) are described in the Management's Discussion and Analysis relating to the interim financial statements of the Corporation as at and for the three month period ended June 30, 2009 and the 2008 Annual Information Form filed by the Corporation with certain securities regulatory authorities in Canada. The foregoing Management's Discussion and Analysis and Annual Information Form are  available through SEDAR, at http://www.sedar.com/.

The TSX Exchange has neither approved nor disapproved the contents of this news release.