Media Centre

Yell Selects Call Genie's CG ADvantage Mobile Ad Management Solution

January 12, 2009

YELL SELECTS CALL GENIE’S CG ADVANTAGE MOBILE AD MANAGEMENT SOLUTION

Ad solution allows Yell UK to effectively create, package, sell, and bill

for mobile SMS advertising campaigns

Toronto, Ontario and San Francisco, California, January 12, 2009 - Call Genie Inc. (TSX:GNE), a

leading provider of local mobile search and advertising solutions, today announced that Yell, the international directories business, has selected Call Genie’s CG ADvantage Mobile Ad Management Solution for use by its UK telephone-based information service, 118 24 7.

Call Genie was chosen based on its merits of core technology as well as its experience in delivering local and mobile search and advertising solutions to companies in the UK, Europe and North America.

Under the terms of the agreement, Call Genie is providing its CG ADvantage Ad Management system which includes features such as inventory price management, inventory forecasting, field based campaign proposal generation, auto-campaign creation, reporting and final invoicing. These capabilities allow Yell to effectively manage its 118 24 7 ad inventory in a way that enables product packaging to be defined based on UK region and advertising classification. Additionally, CG ADvantage allows Yell’s sales consultants to create real time proposals, based on the available advertising inventory.

“Call Genie’s ADvantage products allow Yell to effectively create, package, sell, and bill for a new line of 118 24 7 advertising campaigns,” said Mike Durance, CEO of Call Genie. “This capability will allow Yell to further define its product packaging uniquely around geographic boundaries as well as provide real time quotations based on the available advertising inventory.”

“Yell’s comprehensive product offering in the UK includes print, web and mobile products that quickly and effectively enable consumers to access information when they want it, where they want it,“ said Mark Canon, Yell’s UK president of new media . “Call Genie’s ADvantage products significantly enhance our existing SMS service by providing Yell sales consultants with a complete set of tools in order for them to create tailor made, measurable 118 24 7 packages for our advertisers.”

The Call Genie ADvantage server is a robust, Internet-class ad server, specifically enhanced to manage the unique characteristics of phone-based ad inventory and local ad campaign targeting. The ADvantage server supports a range of ad types including audio, SMS text, mobile banners, sponsored mobile local search results, priority placement and enhanced listings. Unlike standard Internet ad servers, ADvantage leverages the unique “time and place of need” targeting ability provided by phone-based services. This, combined with user action tracking offers advertisers unprecedented visibility into the performance of their advertising campaigns.

About Call Genie Inc.

Call Genie is a leading global provider of local mobile search and advertising solutions that connect ready to transact consumers directly with local merchants for local directory businesses, directory assistance services and local media publishers. Call Genie solutions are deployed in 13 countries around the world. Call Genie has been awarded the Excellence in Integrated Ad Management Award by the Pelorus Group, has won the Yellow Page Association Industry Excellence Award for Marketing Innovation, the Whitaker Innovation Award, and the 118 Tracker Award for both Technology Innovation in the UK and most recently, Outstanding Contribution to the Industry. www.callgenie.com.

About 118 24 7

118 24 7 is a telephone-based information service that provides in-depth, up-to-date classified business information, business and residential listings, 24 hours a day, seven days a week. More than just a number, 118 24 7 provides essential business information such as opening hours, location details, prices and special offers or even film times and summaries.

118 24 7 is provided by Yell, a leading international directories business operating in classified advertising markets in the UK, US, Spain and Latin America through printed, online and telephonebased media. Yell’s principal brands include: in the UK, Yellow Pages, Yell.com and 118 24 7; in the US, Yellow Book and Yellowbook.com; and in Spain, Paginas Amarillas and PaginasAmarillas.es. All these brands are trademarks. www.yellgroup.com

 

For More Information

Call Genie Inc.

Alex Blodgett, Investor Relations

Tel: +1 403 410-6875

Email: alex.blodgett@callgenie.com

Yell

Demelza Fryer-Saxby, Press Office

Tel: +44 118 9506977 or +44 783 489 3174

Email: demelza.fryer-saxby@yellgroup.com

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