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YELLOW PAGES GROUP AND TELUS USE CALL GENIE’S MOBILE SEARCH AND ADVERTISING PRODUCT SUITE TO PROVIDE ENHANCED DIRECTORY ASSISTANCE SERVICES ACROSS CANADA

October 7, 2008

 

Service provides consumers with relevant business listings utilizing Yellow Pages Group’s Business Listings in both English and French

 

San Francisco, California and Toronto, Ontario - October 7, 2008 - Call Genie Inc. today announced an expanded partnership with Canada’s Yellow Pages Group and TELUS that will see Call Genie’s award-winning business category search technology and Yellow Pages directory business listing data help power TELUS’ new enhanced directory assistance service.

 

“In today’s interconnected world, it is important for consumers to find relevant business information anywhere, anytime,” said Jean-Pascal Lion, VP Marketing of Yellow Pages Group. “Call Genie’s CG Product Suite allows us to offer a complete business category search solution that connects ready to connect consumers directly with local merchants, even when they don’t know the name of the business.”

 

Enhanced Directory Assistance (EDA) expands upon traditional directory assistance by giving callers the ability to search for businesses by category just like they would in the Yellow Pages. Additionally callers can refine their searches geographically by intersection, landmark or neighbourhood.

 

To enable this service together TELUS and Call Genie architected and implemented the EDA platform, as well as worked with the Yellow Pages Group (YPG) to map and geo-code approximately 5000 cities and towns in Canada. This enables TELUS callers to 411 to conduct their directory searches and local refinements with ease in both English and French. “TELUS is proud to be an innovative leader in the North American directory assistance market. We are first in Canada to provide our customers Enhanced Directory Assistance and Enhanced Information Services, in both English and French. The launch of this Canadian offering demonstrates our ongoing commitment to meeting our customer’s information needs,” said Joanne Beaton, VP of TELUS Operator Services.

 

“Increasingly, today’s on the go consumer is demanding internet search capabilities from mobile devices, which provides a compelling opportunity for companies like TELUS and YPG to partner and provide access to business information,” said Michael Durance, CEO of Call Genie. “Call Genie’s CG Product Suite is a complete local mobile search and advertising solution that allows consumers to gain valuable business information directly from the TELUS enhanced directory assistance offering.”

 

The CG Mobile Local Search Product Suite includes three product lines: CG Interact, CG Open and CG ADvantage. These product lines provide directory assistance providers, Yellow Pages directory publishers, wireless carriers and search engine companies, the applications and technology platforms required to deliver innovative mobile local search and advertising services.

 

Yellow Pages Group is Canada’s leading local commercial search provider. The Company publishes annually more than 340 Yellow Pages and residential directories.

 

TELUS is a leading national telecommunications company in Canada, with $9.4 billion of annual revenue and 11.4 million customer connections including 5.8 million wireless subscribers, 4.3 million wireline network access lines and 1.2 million Internet subscribers.

 

About Call Genie Inc.

Call Genie (TSX: GNE) is a leading provider of local mobile search and advertising solutions to Yellow Pages publishers, directory assistance providers, and wireless carriers. These solutions enable companies to offer an exceptional experience for both advertisers and consumers. Call Genie won the Yellow Page Association Industry Excellence Award for Marketing Innovation in North America, the Whitaker Innovation Award in Europe, and the 118 Tracker Award for Technology Innovation in the UK. Call Genie has over 30 customers in 11 countries. For more information, visit www.callgenie.com.

 

For More Information

Call Genie Inc.

Mark McCormak Media Relations

Tel: +1 415 367 5676

Email: mark.mccormak@callgenie.com

or

Alex Blodgett, Investor Relations

Tel: +1 403 410-6875

Email: alex.blodgett@callgenie.com

 

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